Centrall Hall Beatrix building Jaarbeurs Utrecht
650 m2
Restyling the existing central hall of Jaarbeurs congress center (Beatrix building)
We improved the wayfinding by:
making the existing reception desk more visible, seen from various entrances and escalators
marking the access to the connection with Hoog Catharijne shopping centre and the train station (traverse) so it will get noticed
emphasizing the access to the offices
Program Congress centre Media Plaza (27 rooms, 4 foyers)
Central hall, reception, passageway and toilets
Status Completed 2006
Size 6200 m²
Location Utrecht (Jaarbeurs Beatrix building), The Netherlands
Client Jaarbeurs Utrecht bv
Architect Liong Lie
Design team Roeland de Jong, Sophie Pfeiffer, Jasper Polak,
Marchien Rijneveld, Simone van Eysden, Chi Hong,
Eileen Lee, Floor Theuns
Brand positioning Het Veranderbedrijf, Barbara van Veen
Photography Christiaan de Bruijne