The more visitors per hour, the more turnover for this shop at Jaarbeurs Utrecht - with this in mind we designed this shop interior: shoppers should do their shopping quickly.
In the design you will find:
- a clear routing and signage so shoppers find their way quickly from products to cashier
- a use of colour for the interior which might stimulate you to speed up your shopping
This strategy clearly led to more turnover for this shop.
Program Retail, 6 shops 'to go'
Status Completed November 2010
Location Utrecht (Jaarbeurs complex), The Netherlands
Client Jaarbeurs Catering Services bv
Architect Liong Lie
Design team Roeland de Jong, Andrea Sollazzo, Laura Plado
Builder Dokter Interieurbouw, Leertouwer, Barneveld
Photography Jaarbeurs Utrecht