Liong Lie’s global outlook was nurtured from an early age. Born in the Netherlands to Indonesian parents, he travelled extensively during his childhood with exposure to a diverse range of influences. He quickly learned the art of adaptation and flexible thinking. Today, the same broad, international perspective shapes the Liong Lie brand.
Our team transcends cultural barriers, bringing an informed point of view to a variety of global projects. Because we’re from many different parts of the world, we ask different kinds of questions and find more interesting answers. It also means we never offer formulaic responses to a brief and we’re not confined by convention.