2nd prize for shopping centre A view 4 you
The winners of the prestigious design competition, "A View 4 You," have been officially announced. After careful evaluation by a panel of experts, Matthew La Roi and Xing Wang, two talented design students from Delft, were awarded first prize. Liong Lie Architects, with their exceptional submission, received a well-deserved second prize.
"A View 4 You" is a revolutionary design competition sponsored by Bohemen B.V. that aims to introduce a completely new concept for "brand centers." The challenge was to transform this concept into an innovative idea, conceptual plan, or design for a location along the motorway at Leiderdorp, The Netherlands.
Dynamic design challenge: advertising and iconic architecture
The design challenge was to incorporate the ever-changing nature of advertising into an iconic-shaped building without compromising the visual impact of the design.
Advertising as an interactive element: a building's relationship with its surroundings
The building exemplifies a dynamic relationship with its surroundings, with advertising acting as confetti that interacts with the main iconic shape. The building's exterior is designed to face the motorway and appear transparent and inviting when viewed from the inner square of Bospoort.
Sleek modernity meets natural beauty: design aesthetics
To capture the essence of the motorway's dynamism, the design adopts a sleek and streamlined approach. The smooth abstraction of the shape is juxtaposed with the raw beauty of the recycled wood cladding. Interior elements break through the facade, revealing the building's functional aspects. On the opposite side of the building, facing the square, a transparent wall showcases the individual expressions of different brands, contributing to the aesthetic enrichment of the facade.
The red artery: connectivity and vibrancy
The two spaces between the pavilions serve as entrances and are easily recognizable by their vibrant red color. A promenade connects the brand centers, acting as a red transparent artery that allows visitors to witness the liveliness inside the building from the motorway.
Diverse offerings: cinema, sky lobby, and sky terrace
In addition to the brand centers, the building features a cinema, sky lobby, sky terrace, and parking. The cinema boasts a seating capacity of 2000, spread across eight rooms that can accommodate different numbers of people, ranging from 105 to 390. The sky lobby and sky terrace, located on the second floor, provide direct access from the entrance and cinema via escalators, offering panoramic views of the dynamic motorway.
Advertising in harmony: brand centers and media facades
The brand centers are strategically grouped along the motorway billboards, creating a visually captivating scene reminiscent of confetti. This arrangement not only captures attention but also enhances the overall image with its intensity. Moreover, the expansive north façade serves as a dynamic media façade, while the square-facing facade offers ample advertising space for each brand center. Each advertisement is thoughtfully framed to maintain the consistent and cohesive appearance of the entire setup.
